Ruby rubber ducks and emerald popcorn
The skilled use of advertising materials as mailing enhancers and at tradeshows ensures a high level of attention - as long as the concept is right.
Premiere in Asia
Hong Kong (akm) - Organiser Asia World-Expo has announced that the inaugural Cartes in Asia exhibition and congress will be held at the venue on March 16 to 18, 2010. Since the launch of the smart-technology event in 1986, Cartes is held annually in Paris. The three-day Asia event will bring together the industry’s leading players, decision makers and industry analysts for an exhibition and conference of the latest smart and digital technologies. In total, some 300 delegates are expected at the conference, and over 100 exhibitors and up to several thousand trade visitors at the exhibition.
Satisfied exhibitors
Milan (akm) - The 2nd edition of the N.O.W. Fashion Exhibition, hosted at Fieramilanocity from February 26 to March 1, 2010, closed with an attendance of 7,223 visitors. Products by 27 international brands were showcased at the four-day event that presented pre-planned...
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No reason to complain
Just like in the last big crisis, visitor quality counts for more than the sheer mass of people at a trade fair.
"We used to go to the fair out of habit or because we wanted to present a new product, but we never had a hard and fast objective. We did not have a good enough definition of exactly what we wanted to achieve. There was no sign of clearly defined trade fair goals anywhere!"
