| Current Edition 3/2008 |
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| NEW: Click for e-paper version |
Special feature:
live communication
The power of story-telling
The human factor in the trade fair appearance - does it have a future in the egocentric, sender-orientated communication that dominates today?
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 Business
A foot in the door is not enough
Some fairs launched with high hopes by Germans sink into oblivion again on the Chinese exhibition market. Which prompts us to ask: Are German organisers really firmly rooted in China?
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 Focus on Austria
A city apart
For more than three decades, Salzburg has prided itself on being Austria’s trade fair capital. Ongoing investment in the infrastructure and new events are the means chosen to ensure that this position remains unassailed.
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 Design
The MMF factor and the quest for true scenography
Museums, Malls and Fairs: All are in the business of turning brands and themes into a visitor experience - and are surprisingly similar in their approach. They’ve got it right if they can get a dialogue going.
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Anniversary: 100 years SPCI
Stockholm (se) - The global pulp and paper industry will gather at Stockholm International Fairs May 27 to 29, 2009. More than 800 exhibitors from all over the world will be displaying their products and services which makes SPCI 2008 the world’s largest trade show for that industry sector. The organisation SPCI additionally celebrates its 100th anniversary this year. During the trade fair the anniversary will be celebrated with a special jubilee conference and evening activities.
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