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m+a and UFI, the Global Association of the Exhibition Industry, report on the latest news from the exhibition community.
A weekly must-read for organisers, exhibition centre managers and service partners.
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New roads into the north
Elmia Nordic Road is the new meeting place for road and road infrastructure topics. The fair focuses on business and knowledge for people involved in maintaining old and building new roads. Elmia Nordic Road, together with Elmia Nordic Rail and Elmia Future Transport, is becoming a crucial event to visit. All shows are organised by Elmia AB and take place from October 6 to 8, 2015 at Jönköping, Sweden. ank
Reed sets up joint venture to house KormarineReed Exhibitions announces its entry into the South Korean maritime market. By joining forces with event leader K. Fairs Ltd., an established trade fair organizer in Korea, Reed’s newest partnership will make its debut via Kormarine, Korea’s largest international maritime industry event that has attracted over 1,000 exhibiting companies and 40,000 visitors from over 70 countries. Kormarine is Read now
TCEB propels the country’s exhibition industry
The Thailand Convention & Exhibition Bureau (TCEB) unveiled its 2014 exhibition industry strategy, which will showcase the strength of Thailand as a leader of the international exhibition industry in ASEAN. TCEB highlighted three key success factors: bringing new shows to Thailand, successful joint ventures between Thailand’s MICE entrepreneurs and renowned international exhibition organisers, and the establishment of international players looking to Thailand as a springboard to ASEAN. According to the exhibition industry’s strategy in 2014, TCEB will focus on its role as marketer and partner to further penetrate new markets and create awareness while working closely with partners to accelerate the number of MICE visitors to international exhibitions in Thailand. As connector and initiator, TCEB will emphasise the strength of business opportunities in Thailand as a springboard to success in the AEC. The bureau also supports joint ventures between Thailand’s exhibition organisers and foreign corporations specialising in various industries. TCEB is confident that Thailand will be able to attract eight new exhibitions into the country while upgrading 32 existing exhibitions to high industry calibre, from a total of 83 to 85 exhibitions in 2014. TCEB strongly believes that the exhibition industry will be an essential element to help drive the Thai MICE industry to reach its overall 2014 target of 987,000 MICE travellers and 96,900 million baht in total revenue. (ank)
Two new fairs
Messe Frankfurt (HK) Ltd and the Guangdong Toy Association (GDTA) have signed a letter of intent to join forces in organising the Guangzhou International Toy and Hobby Fair and the Guangzhou International Stroller and Baby Product Fair starting from 2015. Commenting on the partnership opportunity, Stephan Buurma, managing director of Messe Frankfurt Asia Holding Ltd said: "Messe Frankfurt is committed to providing diversified, quality trade fairs in different markets and has already achieved huge success and recognition with over 30 trade shows in Greater China. We have been actively looking for various new opportunities to expand our portfolio in different industries in China, such as the toy market, where Guangdong is the world’s largest production base." According to a report compiled by Euromonitor in 2012, the total retail sales of toys and games in China have soared in value from USD 3.89 billion in 2007 to USD 8.3 billion in 2011, registering an average annual growth rate of 21 percent. (ank)