Selling exhibition space is not enough

Managing Trust: This is not only the hot topic at this year’s Cebit (March 6 to 10, 2012) in Hanover, it also describes Frank Pörschmann’s main task for this fair. As Senior Vice President of Cebit at Deutsche Messe, it is his job to bolster confidence in the ICT fair, attract new customers to the world’s most important exhibition in this sector and, of course, to win back lost or

20120215

An experience for the senses

Harmonious, stylish and unique: Could there be a more fitting venue for the 2nd leading conference for multisensory marketing than the hotel Bayerpost in Munich? Do not be put off by the proximity to the main railway station and rather sombre lobby of this splendid five-star hotel. Not only the venue with its Wilhelminian architecture and avant-garde interiors is high quality, the agenda of the

20110922

Blowing up for a fair storm

When tradeshow policy and regional politics clash, the verbal sparks can occasionally fly. A case in point is the current dispute between politicians from Schleswig-Holstein and neighbouring Hamburg. Jost de Jager (CDU), economics minister in Kiel, the capital of Schleswig-Holstein state, is highly indignant over the exhibition company Hamburg Messe & Congress’s “frontal attack” on

20111027

Selling exhibition space is not enough

Managing Trust: This is not only the hot topic at this year’s Cebit(March 6 to 10, 2012) in Hanover, it also describes Frank Pörschmann’s main task for this fair. As Senior Vice President of Cebit at

20120402

The boom always follows later

The economy is still in turmoil, the financial markets are affected by the European dept crisis, dark clouds are gathering on the horizon of the economic cycle, but business is still lively at German trade fairs. At Ifa in Berlin (September 2 to 7, 2011), the retail trade ordered goods worth 3.7billion, compared with an ordered volume of 3.5billion the year before, Messe Berlin reports. “That

20111027

Special feature: Live communications
Experience versus faith in CPM
The Forum Marketing Eventagenturen (FME) is confident that live communication is still on the winning side of the communications mix.

Pitch culture:
It’s all about money
There is little willingness on the part of exhibitors to pay for the presentation of ideas and concepts.

India:
Collision of cultures
20 years ago India opened up its economy and has notched up high growth rates and increasing international intermeshing ever since.

Furniture:
Set up in a jiffy
Fold, insert, bend: at the international furnishing show Imm Cologne 2012 there was an evident trend to practical, easy to handle furniture – be it chairs, shelves or tables.

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