Special feature: fairs and the media
Social media platforms are revolutionising communication at and about fairs. Organisers can benefit by listening to their visitors and exhibitors can set out their stalls above and beyond the trade show proper.

Business: Maurer-Atmos: sell, sell, sell
Practical approach with the focus on the product: Maurer-Atmos presented a new concept at Iffa. The trade fair is not only for image promotion, but above all for selling.

Focus on Spain: Fairs see light at the end of the tunnel
The Spanish are particularly hard hit by the current weakness in the domestic market. The property market slump, coupled with the global financial and economic crisis, was a particularly dangerous combination, drawing the country into deep recession.

Design: From drawing board to reality
Getting the materials right is essential to the success of a building project. Hannes Bäuerle and Joachim Stumpp collected innovative solutions, which are beautifully presented in their latest book.

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