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m+a publications
The Center for Exhibition Industry Research (CEIR) has released the third fact sheet in its new study series, revealing that marketing executives find business-to-business exhibitions uniquely valuable. 99% of marketing executives surveyed identified a value not provided by other marketing channels. The most popular asset, selected by 60% of executives, is the “ability to see a large number of prospects and customers over a short period of time".
Messe Frankfurt is to receive the "red dot" design award in the Communication Design category and the Cannes Corporate Media & TV Award in the "Internal Communications" segment for its "In Sight" book and film project on the company’s corporate design. In each case the juries recognise the outstanding design quality and original approach to the subject of corporate design.
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