Ruby rubber ducks and emerald popcorn
The skilled use of advertising materials as mailing enhancers and at tradeshows ensures a high level of attention - as long as the concept is right.
Das Nachschlagewerk für Messeverantwortliche
Exhibitions have long since taken their rightful place in the pantheon of communication tools. And that is not all. Marketing budgets are
increasingly being skewed towards fairs and exhibitions. Germany’s sustained economic growth as a high-powered exporting nation can only
bolster the trend, because first-hand experience and active engagement is one recipe for the success of brand and service presentation – also
abroad.
And such success is plannable. With the right partners, exhibiting companies hold all the trumps for their exhibition appearance. And just who
stands for this success is comprehensively portrayed in the 12th edition of EXPODESIGN & EVENTCONCEPT. Depicted there are companies from a
broad spectrum of different disciplines
- live communication,
- architects/designers,
- exhibition construction firms,
- system manufacturers and
- sub-contractors.
It has long since become customary to create individual brand worlds using interdisciplinary teams. Whether for temporary constructions, showrooms or events, these companies can develop programmes tailored to their clients’ very own special needs. The reference manual provides just what corporate executives responsible for exhibitions and communication and marketing professionals need, at a glance and all in one single volume.
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Premium version
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Express version
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Less is more
Only 50 % of all exhibitors take a positive view of restriction to a limited number of targets in a trade fair participation.
"We used to go to the fair out of habit or because we wanted to present a new product, but we never had a hard and fast objective. We did not have a good enough definition of exactly what we wanted to achieve. There was no sign of clearly defined trade fair goals anywhere!"
