Efficient cows and key experiences: The award winners 2009
A great variety of trade fair invitation ideas was in evidence at this year's m+a award "The outstanding visitor invitation" at Messe Frankfurt's Congress Center. See a powerpoint-slideshow of all projects (in German).
And the winners are:
Gold
Company
Ueberholz GmbH
Büro für temporäre Architektur
Trade fair
Euroshop 2008
Bronze
Company
Agravis Raiffeisen AG
Realisation
Damm & Bierbaum Agentur für Marketing & Kommunikation GmbH
Trade fair
Eurotier 2008
See video of campaign
The jury 2009
Ania-Virgina Kleinbichler
Director Visitor Marketing of Messe Frankfurt Exhibition GmbH
Nanah Schulze
Leiterin PR und Wirtschaftskommunikation bei Deutscher Dialogmarketing Verband (DDV)
Salvatore Ruggiero
Director Trade Fairs and Events of SCHOTT AG
Christiane Appel
Editor-in-Chief of m+a report - The Global Exhibition Magazine
The next congress by exhibitors for exhibitors will take place September 8-9, 2010 in Nuremberg.
"We used to go to the fair out of habit or because we wanted to present a new product, but we never had a hard and fast objective. We did not have a good enough definition of exactly what we wanted to achieve. There was no sign of clearly defined trade fair goals anywhere!"
