AUMA Association of the German Trade Fair Industry
Trade fairs are challenging – but they are also the way to success. By making intensive use of them, a lot can be achieved in a short time.
At the moment this particular marketing tool is undergoing a process of transformation. New media, shorter product life cycles and shrinking
travel budgets pose challenges for corporate exhibition makers. But new media also offer entirely different possibilities – for invitation
campaigns, staff preparation or follow-up, to name but a few. Trade fairs are events,
experiences, achievements - providing they are properly planned.
How to optimise your exhibition appearance!
Discover at the expobusiness congress 2010, the second annual congress for exhibitors, what you need do to decrease your input while
systematically increasing the return on your tradeshow participations. Find out about the ideas and tools for cutting the costs and
improving the performance of exhibition appearances.
To the fore of the congress by exhibitors for exhibitors are concrete concepts that can be put directly into practice. These will help you
streamline processes and give your tradeshow performance a lasting boost. In four parallel specialist forums and four workshops you will
experience cross-sector, hands-on solutions from innovative companies and first-rate speakers.
Once again this year, the industry gathering creates the perfect knowledge and networking platform with its unique combination of trade
congress and trade fair.
For the 3rd m+a award "The Outstanding Visitor Invitation" publishers m+a Verlag cordially invite corporate exhibitors from all branches of industry to take part in the competition.
Criteria/Registration