Tradeshow-Update

Milwaukee Boat Show

West Allis, USA

ChinaStore

Nanjing, China, PR

ReFreSure

Kalkar, Germany

 


By exhibitors for exhibitors

The value of hospitality

The zur Mühlen Group manufactures the products it offers to its guests at tradeshow appearances: a wide range of meat and charcuterie products. Economising on food is therefore not an option for marketing boss Michael Gleich.

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inSight

The money comes from the boss

When it comes to choosing an agency for a trade show presentation, price, trust and in-house guidelines are more important than creative awards.

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Pathfinder Report launched at IMEX

At IMEX 2010 in Frankfurt, Fast Future Research launched a "Pathfinder Report" on the key strategic challenges and choices facing the industry over the next decade. The report provides a glimpse of the content of the full phase 1 report to be released in July 2010 as part of the Convention 2020 study on the future of meetings, venues and destinations. The founding sponsors for the study are ICCA - The International Congress and Convention Association, IMEX and Fast Future Research.

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