phone: 069 7595-ext.
fax: 069 7595-1630
e-mail editorial office
Editor-in-Chief
Christiane Appel
phone: -1631
e-mail
Editors
Annic Kolbrück
phone: -1637
e-mail
Anne-Kathrin Meyer
phone: -1634
e-mail
Dr. Anja Wagner
phone: -1912
e-mail
The magazine's profile
m+a report – THE GLOBAL EXHIBITION MAGAZINE is the market and opinion leader for the exhibition community and trade show industry. As a bilingual exhibition marketing magazine for exhibition makers with decisionmaking authority in industry, trade, the services sector and the association world, in eight issues a year m+a report delivers cross-sectoral practical tips on how successfully to design trade fairs and other marketing events. First-hand reports, market analyses, news and background coverage from the international exhibition industry round off the editorial spectrum. m+a report is a business and service magazine in one.
Business
Keeping its finger on the pulse: m + a report tracks business trends, expansion strategies and global approaches in
the exhibition world, placing them in a cross-sectoral context.
Marketing
Communication and advertising by exhibitors and exhibition companies are presented and examined. Examples of best practices and consideration of the bigger picture unlock the variety of brand appearances.
Design
An appropriate setting and appropriate appearance require more than a feeling for form and style. Design suitable for everyday use, and visions too, offer ideas and thought-provokers for the reader's own business.
Focus on
Regions, countries and themes - 'Focus on' creates the platform for an in-depth approach to the subject. A single
area is given lots of room.
Special feature
The nuts and bolts of every issue, a Special Feature that really does have something special to say. Qualified authors report, and a comprehensive overview is presented of the topic.
On the job
"All theory is grey". At 'On the job' readers will find practical advice, tips and technical innovations to make
exhibition life easier.
m+a report is also just a mouse click away, as an e-paper. Specific searches and direct links to the advertisers homepages are a matter of course.
Special feature: Design
Mobile structures provide space for ideas. From a single item to a complete landscape of domes, their versatility translates into unmistakeability. Both design ideas and the technical aspects of climate protection are becoming more and more important.
Business: platform for the entire industry
From search engine to interactive expo platform. After relaunching their website, m+a Verlag publishers now present an extensive Internet platform for the entire industry.
Focus on Italy: upheaval on the market
Exhibitors cannot complain about a lack of new events at the moment. To attract them, the trade fair organisers grant trade fair companies rebates and act as agents in providing low-cost hotels or loans - ear-marked, of course.
Brandspaces: Germany getting the balance right
There is still much to do until Expo 2010 opens its doors this May in Shanghai. The concept for balancity - showing a city in equilibrium - already exists and is now being implemented professionally by a partnership network, and is bigger but more balanced than ever before.
Special feature: Russia
Focus on: Gulf region
Design: lighting
Publication date: March 29, 2010