Profile m+a report
m+a report. THE TRADE FAIR MAGAZINE is a practical and informative specialist and business medium and, as such, a reliable partner for trade fair experts in exhibiting companies, in particular export-oriented medium-size companies in the most varied sectors. With specialist know-how, m+a report supports planning and organization, exhibition preparation, the appearance, and checking exhibitors' goal attainment. It gives those working in marketing, trade fairs, or sales inspiration for innovations and its reporting provides a benchmark by describing successful case examples and illustrating translation of the brand into three dimensions.
Opportunities - shows the trade fair appearances as success stories, looks at the background to the exhibition industry and provides market data and company news. Players from the reader target group have a say in this section. It reports on exhibition goals and participation strategies, sales development, recruiting and looks at the latest studies.
Markets - describes foreign business developments with country information, especially for exhibitors, who want to
go abroad, includes guest articles, experience and know-how transfer, so that an appearance far outside familiar business
activities is a success.
Appearances - provides specific examples of how a stand becomes an appearance and how brand management in three dimensions works. New materials and design trends for all areas of the exhibition appearance are presented.
Practice - provides practical help, for example, with briefing, costing, outline contracts, exhibition planning,
logistics, includes specialist articles on projects and concepts and shows new products.
m+a report is also just a mouse click away, as an e-paper. Specific searches and direct links to the advertisers homepages are a matter of course.
Enthusiasm: Full Power – Antalis stokes fair fever
Encounter: Exchange with Asia
Effect: Uniform clothing is efficient
Desire: Famab awards apples
Business: There where the customers are – trade fair strategy of Arburg
Markets: On the Move – Development in Western China
Design: Source of inspiration – news from Euroshop
Practice: Amazing spaces – what tents and light weight constructions have to offer