Hamburg Messe und Congress
Nuernbger Messe GmbH

[Oct 27, 2009]   m+a report  - Issue 7/2009

Design with system

Photo: Isinger + Merz

Photo: Isinger + Merz

The new Isi Design System of the trade fair and event specialists Isinger + Merz, Wiesbaden, offers companies with frequent trade fair attendance a low-cost appearance that nevertheless promises maximum customisation. The interior of the Isi exhibition design system is based on six modular elements. The exhibitor only rents these multifunctional aluminium elements. The exhibitor chooses his own exterior design for the stand, which can be varied from trade fair to trade fair. This makes the booth simple, low-cost and multifunctional. The patented system simplifies the construction of trade fair stands, lowers costs and improves functionality. Marketing director Jens Gliedstein: "Its almost limitless possibilities mean we can respond to special customer needs. Presentation is individual and attractive, while the patented system component remains unobtrusive." ja www.isinger-merz.de

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