After a protracted existence on the sidelines, promotional products have now become an indispensable part of the marketing mix. But special expertise is needed to get the most out of their communicative potential. This handbook available in German is a useful guide for anyone who uses promotional products in their work or otherwise deals with these promotional objects: manufacturers and importers, dealers, agencies, researchers and users. This book collates the expertise of insiders: Besides the editors of the publisher WA Verlag, the authors include industry experts who were invited to contribute texts. A comprehensive list of links to studies, trade fairs, associations and sector publications rounds off the work. ank
 
The practical manual "Haptische Werbung",
418 pages,
costs €24.80 (incl. 7% sales tax, excl. postage and packing)
and is published by WA-Verlag, Cologne
ISBN 978-3-9813024-0-0
www.haptische-werbung.de