The topic is not new. In economically tough times, trade fairs are suffering, too, and trying to compensate with special target group precision when canvassing for visitors - an excellent selling point to exhibitors. The exhibitors welcome the expanded service provided by the organisers. For example, all companies surveyed by m+a report now know what visitor data are collected by the trade fair organisers. They also have a 100 % positive view of the processing and quality of the data. That is an increase over last year's figure when 84 % of the exhibitors stated that they received good data from their organisers.
 
In addition to the pure handling and distribution of the visitor data, exhibitors also see the quality of the target group visiting the relevant sector trade fair as right. A good third of all exhibitors is even very satisfied and two thirds are satisfied with their visitors. The ratio is reversed for the use of FKM data. In this case, 33 % of those asked answered "yes". Other exhibitors found the data too general, unknown or collected their own data.