No reason to complain
Just like in the last big crisis, visitor quality counts for more than the sheer mass of people at a trade fair.
The topic is not new. In economically tough times, trade fairs are suffering, too, and trying to compensate with special target group precision when canvassing for visitors - an excellent selling point to exhibitors. The exhibitors welcome the expanded service provided by the organisers. For example, all companies surveyed by m+a report now know what visitor data are collected by the trade fair organisers. They also have a 100 % positive view of the processing and quality of the data. That is an increase over last year's figure when 84 % of the exhibitors stated that they received good data from their organisers.
In addition to the pure handling and distribution of the visitor data, exhibitors also see the quality of the target group visiting the relevant sector trade fair as right. A good third of all exhibitors is even very satisfied and two thirds are satisfied with their visitors. The ratio is reversed for the use of FKM data. In this case, 33 % of those asked answered "yes". Other exhibitors found the data too general, unknown or collected their own data.
Special feature: Design/Scene
Square shapes contrasted with playful details. The size of the trade fair stand is of no consequence. Scene presents some particularly effective appearances that attracted attention with their unusual materials.
Business
Expobusiness congress: visions on trade fairs in 2020
Social media, visions, benchmarking, discussions, workshops - the 2nd expobusiness congress promises professional know-how for the B2B business.
Focus on Switzerland
New competition, new structures
Two organisers, two trade fairs, one theme: Competition for the right meeting place for the technology sector has broken out in Switzerland.
On the job
AV media: the art of audio-visual experience
If applied selectively, audiovisual media can make for exciting effects or even make an event. But the attraction must suit the character of the event and the visitor’s experience is paramount.
