Consumer Events
 
Gold: John's apartment
Jury's statement: Temporary clubs are considered hip by the young, urban target group, and so John's apartment becomes the presentation area for the product launch of the new Toyota IQ in preference to a local dealership. Situated in the heart of town, it is a club, lounge, coffee bar and Internet café rolled into one. There the product show is as incidental as it is lasting and the generation of contacts and test drives an efficiently attainable goal.
Client: Toyota Deutschland
Event agency: Avantgarde, Cologne
 
Silver: Ich umarme Dich (I embrace you)
Jury's statement: Here the good old letter was staged sympathetically and delightfully. The message was plausible: “A letter is an embrace at a distance” and its realisation played outstandingly on all the target group's channels. Not just the real angels dispensing embraces, but above all the viral and networked use of the internet made the difference with the SMS generation and shook some of the dust off the letter's image.
Client: Deutsche Post
Event agency: Team Pro Motion, Düsseldorf
Conceptual collaboration: Garsten Young, Frankfurt
 
Bronze: So Co Limelight
Jury's statement: What does it mean to launch and manage an “in” hot-spot? A group of young event managers and interior designers were able to experience this for themselves. But before the project came the casting, and so the target group was introduced to the project and the product long before the opening of the So Co Limelight Bar. 10,000 visitors and a high online and offline media presence corroborated the concept and guaranteed its success.
Client: Brown-Forman Beverages, Europe, Hamburg
Event agency: Nest one, Hamburg

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