Simple, witty, and emotional: The new website of the IS-Group, Düsseldorf, a full-service provider in all areas of trade fairs and events, seeks to be all those things and set the company apart from the competition. The consistent design elements of the website are the visual and linguistic puns that bring a smile to visitors faces. In the intro, black and white figures help each other up onto a wall to illustrate partnership and trust. “One challenge was to put both business units, IS-Intersystems and IS-Events, onto one page without making it complicated to use”, Bodo Hausmann of IS says. Both units can now be selected centrally from the menu. Trade fair projects are presented with a standing wall as the background; the events have literally been put centre stage. akm www.is-group.org