Germany getting the balance right
There is still much to do until Expo 2010 opens its doors this May in Shanghai. The concept for balancity – showing a city in equilibrium – already exists and is now being implemented professionally by a partnership network, and is bigger but more balanced than ever before.
The motto of Expo 2010 in Shanghai: “Better City, Better Life”, focuses on improving urban life in the 21st century. The topic is particularly relevant to the event's location, after all Shanghai with its large population is one of the biggest cities in China. Balancity, the name of the German pavilion, is a coinage consisting of the words “Balance” and “City”, and the idea of a city in equilibrium take up the motto of the expo. The message of the German pavilion states: It is worth living in a city if it provides a balance – balance between renewal and preservation, innovation and tradition, city and nature, community and the individual, work and leisure. The German pavilion is divided into two parts: landscape and building structure. A terraced landscape with event area extends from the ground floor to the third floor. Above that are four sharp-cornered exhibition structures that seem to float and which together form a vast roof over the landscape. Inside the spatial sculpture visitors are taken on a journey through typical German cityscapes. They move as they would through a real live city – by foot, on moving walkways or escalators – through different urban spaces and topics.
The virtual travel companions Yanyan and Jens accompany visitors on a walk through the German pavilion. The young German man shows the Chinese student Yanyan his home country from his personal point of view and allows the visitors an insight. Short dialogues between the two young people aim to highlight German peculiarities and convey the heterogeneous character of the country. The journey through the German pavilion starts outside in nature and continues through the centre of town, past typical places and locations. Starting from the port, it goes through gardens and parks, for example, past a planning office and a factory, until it reaches a power source, the symbolic power station of the town. The interior of the power source is cone-shaped; open at the top, with three galleries arranged one above the other.
The central element of the power source is an interactive LED pendulum. Its surface is covered by around 400,000 LEDs that change colour and shape and display images as impressions of Germany on the expo theme “Better City, Better Life”. By the interaction of excitation, gravity and inertia, the drive system of the sphere makes use of the physical laws of a pendulum. Interaction is sound-based. The movement of the sphere and therefore the impulses are triggered by the spectators, directed by Yanyan und Jens, who have already accompanied the visitors on their virtual journey through balancity and now appear as real people. By shouting, the visitors can determine the direction of the pendulum and thus the intensity of the images.
Dr.-Ing. Jons Messedat
architect and industrial designer, heads the Institut für Corporate Architecture in Stuttgart. He is the author of publications on corporate architecture and lectures at universities in Germany and Switzerland. www.messedat.com
Jons Messedat
Special feature: Design/Scene
Square shapes contrasted with playful details. The size of the trade fair stand is of no consequence. Scene presents some particularly effective appearances that attracted attention with their unusual materials.
Business
Expobusiness congress: visions on trade fairs in 2020
Social media, visions, benchmarking, discussions, workshops - the 2nd expobusiness congress promises professional know-how for the B2B business.
Focus on Switzerland
New competition, new structures
Two organisers, two trade fairs, one theme: Competition for the right meeting place for the technology sector has broken out in Switzerland.
On the job
AV media: the art of audio-visual experience
If applied selectively, audiovisual media can make for exciting effects or even make an event. But the attraction must suit the character of the event and the visitor’s experience is paramount.














