The money comes from the boss
When it comes to choosing an agency for a trade show presentation, price, trust and in-house guidelines are more important than creative awards.
Its quite clear where budgets for trade show presentations are concerned, two parties have the say at the exhibitors surveyed by m+a report management and marketing. In more than 60 % of all cases it is they who hold a hand over the costs. The situation looks a little different when it comes to realising the CD and brand message in 3D. For this 22 % of respondents employ the services of an agency or architect. Just over one-third rely on external designers. Around 55 % consult exhibition construction firms. But on the subject of new trade fair presentations exhibitors are exercising rather more restraint. Whereas last year 23 % of respondents still said they designed a new appearance every one or two years, this years tally has dropped by almost half, with just 11 % indulging in a new exhibition stand. 55 % of all exhibitors use designs once developed for at least three to four years, against 30 % in 2008. Creative awards receive a very lukewarm reception. For exhibitors they are irrelevant to the choice of agency. A third of them stress that trust and longstanding partnerships are more important and nice prices outshine prizes any day.
inSight
Special feature: Design/Scene
Square shapes contrasted with playful details. The size of the trade fair stand is of no consequence. Scene presents some particularly effective appearances that attracted attention with their unusual materials.
Business
Expobusiness congress: visions on trade fairs in 2020
Social media, visions, benchmarking, discussions, workshops - the 2nd expobusiness congress promises professional know-how for the B2B business.
Focus on Switzerland
New competition, new structures
Two organisers, two trade fairs, one theme: Competition for the right meeting place for the technology sector has broken out in Switzerland.
On the job
AV media: the art of audio-visual experience
If applied selectively, audiovisual media can make for exciting effects or even make an event. But the attraction must suit the character of the event and the visitor’s experience is paramount.
