phone: 069 7595-ext.
fax: 069 7595-1630
e-mail editorial office
Editor-in-Chief
Christiane Appel
phone: -1631
e-mail
Editors
Annic Kolbrück
phone: -1637
e-mail
Anne-Kathrin Meyer
phone: -1634
e-mail
Dr. Anja Wagner
phone: -1912
e-mail
The magazine's profile
m+a report – THE GLOBAL EXHIBITION MAGAZINE is the market and opinion leader for the exhibition community and trade show industry. As a bilingual exhibition marketing magazine for exhibition makers with decisionmaking authority in industry, trade, the services sector and the association world, in eight issues a year m+a report delivers cross-sectoral practical tips on how successfully to design trade fairs and other marketing events. First-hand reports, market analysis, news and background coverage from the international exhibition industry round off the editorial spectrum. m+a report is a business and service magazine in one.
Business
Keeping its finger on the pulse: m + a report tracks business trends, expansion strategies and global approaches in
the exhibition world, placing them in a cross-sectoral context.
Marketing
Communication and advertising by exhibitors and exhibition companies are presented and examined. Examples of best practices and consideration of the bigger picture unlock the variety of brand appearances.
Design
An appropriate setting and appropriate appearance require more than a feeling for form and style. Design suitable for everyday use, and visions too, offer ideas and thought-provokers for the reader's own business.
Focus on
Regions, countries and themes - 'Focus on' creates the platform for an in-depth approach to the subject. A single
area is given lots of room.
Special feature
The nuts and bolts of every issue, a Special Feature that really does have something special to say. Qualified authors report, and a comprehensive overview is presented of the topic.
On the job
"All theory is grey". At 'On the job' readers will find practical advice, tips and technical innovations to make
exhibition life easier.
m+a report is also just a mouse click away, as an e-paper. Specific searches and direct links to the advertisers homepages are a matter of course.
Special feature: fairs and the media
Social media platforms are revolutionising communication at and about fairs. Organisers can benefit by listening to their visitors and exhibitors can set out their stalls above and beyond the trade show proper.
Business: Maurer-Atmos: sell, sell, sell
Practical approach with the focus on the product: Maurer-Atmos presented a new concept at Iffa. The trade fair is not only for image promotion, but above all for selling.
Focus on Spain: Fairs see light at the end of the tunnel
The Spanish are particularly hard hit by the current weakness in the domestic market. The property market slump, coupled with the global financial and economic crisis, was a particularly dangerous combination, drawing the country into deep recession.
Design: From drawing board to reality
Getting the materials right is essential to the success of a building project. Hannes Bäuerle and Joachim Stumpp collected innovative solutions, which are beautifully presented in their latest book.
Special feature: Russia
Focus on: Switzerland
Special feature: Architecture & Design / Scene
Publication date: August 16, 2010
