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ExpoDesign& EventConcept
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| Current Edition 4/2009 |
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Special feature
fairs and the media
More communication channels are conquering the exhibition world in the shape of Twitter und Xing. Seldom have visitor marketing tools become so swiftly established. News now comes in real time - regardless of where something is happening in the world.
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 Business
To profit by appearances
How do exhibitors behave in a crisis? Do they go for smaller trade fair participations? Does marketing become more aggressive, messages more competitive, benefit promises clearer? Are changes in trade fair contents or stand personnel noticeable? These are all issues that concern Ralph E. Hartleben.
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 Focus on
Russia
Russia is still a hot topic. That can be seen by the myriad consultancy services offered by the regional Chambers of Commerce and Industry (IHKs).
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 Design
Seen in the best light
Depending on which lamps are used and how, the appearance of spaces, objects - and people - changes. Deployed with skill, lighting can highlight or improve the effect of architecture, but used amateurishly, it can do more harm than good.
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Fruit and vegetable marketing
Hong Kong (akm) - Trade exhibitors and visitors from Asia and the rest of the world are gearing up for Asia's trade exhibition for the international fresh fruit and vegetable business. Asia Fruit Logistica takes place from September 2 to 4, 2009 at the Hong Kong Convention and Exhibition Centre. More than 200 exhibitors from more than 30 countries and 3,500 visitors are expected. The exhibition runs alongside Asiafruit Congress, Asia's leading fresh produce business conference.
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