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Current Edition 4/2008

NEW: Click for e-paper version

Special feature:
fairs and the media
Hitting the right note
Many factors determine whether the background music to an exhibition appearance is experienced as noise or nice. Genuine sound concepts are rare.

Business
Decision makers visit fairs
A trade fair’s reputation stands and falls by the quality of the follow-up activities of its exhibitors. Only half of all visitors are satisfied with the post tradeshow activities. For decision makers, the trade fair is one of the most important instruments in the purchasing process.

Focus on Switzerland
Unequivocal endorsement
The urban population of Basel are behind “their” MCH Swiss Exhibition. Their vote in favour of the controversial 2012 development project came with a surprisingly clear majority.

Design
Illuminating ideas
Light is being used more and more often as a “material” at trade fairs and events. It is variable and weightless and fills surfaces and shapes with meaning and ambience. LEDs are important enablers of that development.

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Aquatech’s premiere exceeded expectations

Shanghai (se) - The first edition of Aquatech China exceeded all expectations: The inaugural edition of Aquatech China, held May 21 to 23, 2008 in the Shanghai Mart, was deemed a great success by exhibitors and visitors alike, organisers Amsterdam RAI state. The international exhibition for process, drinking and waste water hosted over 291 exhibitors, representing all major international and national brands in the industry, and was visited 14,120 times by water professionals from all over the world. The next Aquatech Amsterdam will take place September 30 to October 3 in Amsterdam, the Netherlands.

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