Leading International Trade Fairs
ExpoDataBase lists more than 300 leading international trade fairs worldwide.
By selecting a country in which you want to find leading international trade fairs you focus your search on this region. As next search step you limit the search for leading international trade fairs to a category of business sectors. Finally this choice leads to selecting one specific business sector and to a hit list of all leading international trade fairs, which correspond to the search criteria selected before.
Leading international trade fairs take on the role as outstanding, most important event of an industry or business sector. As a central meeting place for an industry and its members, leading international trade fairs are the place where innovations are introduced and trends are set. Leading international trade fairs have a huge impact on their business and create media awareness among the public. In particular for exhibitors presenting at leading international trade fairs the media awareness among the public and trade media is greater than at any other trade shows.
75 percent of all leading international trade fairs are held at German trade show venues. These leading international trade fairs take place with regular frequency. Usually the shows are open to trade visitors, only. Sometimes public is permitted for a limited period at the end of the trade fair, however.
For measuring whether a trade show is a leading international trade fair, neither the size of exhibiting space in square metres, nor the number of exhibitors or visitors are crucial. Even smaller fairs, with less than 100 exhibitors, can be leading international trade fairs if they make a difference to their business and to those participating in the fair.
Often leading international trade fairs are accompanied by special programmes, symposiums and conferences, where relevant issues of an industry are discussed by experts and specialists.
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More conferences in China
The Dutch Congrex group and CITS China International MICE have concluded an alliance to optimise their international convention marketing and project management. The aim is to set up more conferences in China that bring together international and European business with Chinese prospectives and companies.