Ruby rubber ducks and emerald popcorn
The skilled use of advertising materials as mailing enhancers and at tradeshows ensures a high level of attention - as long as the concept is right.
m+a Publishers for Fairs, Exhibitions and Conventions GmbH
Mainzer Landstr. 251
60326 Frankfurt am Main
Germany
Postfach 20 01 28
60605 Frankfurt am Main
Germany
phone: +49 (0)69 / 7595 - 02
fax: +49 (0)69 / 7595 – 1280
E-mail: mua@dfv.de
URL: www.m-averlag.com
A division of the publishing group
Deutscher Fachverlag
Frankfurt am Main, Germany
Management Board m+a Publishers GmbH
Florian Fischer, Peter Kley
Supervisory Board Deutscher Fachverlag GmbH
Klaus Kottmeier, Andreas Lorch, Catrin Lorch, Peter Ruß
Register court AG Frankfurt am Main HRB 25664
sales tax identification number DE 114139695
Online-Editors
Christiane Appel (Editor-in-Chief News)
Dorit Vogel-Seib (Editor-in-Chief Databases)
Realization:
Technical Support and Development
HantschickDevelopment Expodatabase
HantschickLayout
BippesBrandão GmbH
No reason to complain
Just like in the last big crisis, visitor quality counts for more than the sheer mass of people at a trade fair.
"We used to go to the fair out of habit or because we wanted to present a new product, but we never had a hard and fast objective. We did not have a good enough definition of exactly what we wanted to achieve. There was no sign of clearly defined trade fair goals anywhere!"
