Tradeshow-Update
m+a Know-how
Mailing enhancers
Ruby rubber ducks and emerald popcorn
The skilled use of advertising materials as mailing enhancers and at tradeshows ensures a high level of attention - as long as the concept is right.
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inSight
No reason to complain
Just like in the last big crisis, visitor quality counts for more than the sheer mass of people at a trade fair.
By exhibitors for exhibitors
"We used to go to the fair out of habit or because we wanted to present a new product, but we never had a hard and fast objective. We did not have a good enough definition of exactly what we wanted to achieve. There was no sign of clearly defined trade fair goals anywhere!"
